Wall of impact
· Display a collection of success metrics and micro case studies to create a clear, impactful visual of your brand's achievements.
1. Ramp's "Wall of Impact" is a strong social proof example that displays results through impressive success metrics like "$250K saved" arranged in a clean grid. It instantly conveys ROI and clarifies the product's value.
2. Here, Headspace embraces its wellness-focused brand with a calming blue backdrop, real user-created photos, and large stats that underscore widespread adoption and high engagement.
3. In this example, Zapier displays its capabilities in an asymmetrical "Wall of Impact". Bold claims like "2.2 million+ businesses", plus authentic testimonials and candid photos, highlight quantified results and genuine success stories.
4. Building on social proof, Zapier cements its reputation with G2 badges—like "Users Love Us"—and "platform of choice for 87% of Forbes Cloud 100". These credibility markers pair with notable metrics, validating its market leadership.
5. Jasper's "Real marketers, surreal results" section blends testimonials, clear metrics, and smiling user portraits. Each snapshot links to a case study, mixing numbers with human stories to show Jasper's tangible benefits.
Wall of love
· Showcase an abundance of testimonials in one place, letting the sheer volume highlight your brand's popularity and customer satisfaction.
6. This example shows how Hopscotch blends big visuals, text, and video testimonials for instant trust. Its 5-star Capterra badge and "3K+ businesses" figure give a quick, powerful snapshot of real users and social proof.
7. Basecamp's "word cloud" condenses hundreds of replies into fast-read takeaways like "Fewer meetings" and "Basecamp made me a her", highlighting common pain points it solves.
8. Equals uses one-word themes—like "Flexible" or "Precise"—to neatly frame each testimonial, turning feedback into quick, digestible social proof.
9. In this example, Height's "verbatim" wall uses a continuous paragraph of unfiltered quotes. Varying text weights and colors spotlight each testimonial against the dark backdrop.
10. Warp leans on a single, standout testimonial but hints at many more fans with profile photos and logos subtly in the background—conveying trust and popularity with a stylized design.
11. Fathom filters quotes by roles (e.g., Founders, Sales) so each audience gets the relevant benefits at a glance. Testimonial titles and a short summary per role keep this "Wall of Love" scannable.
12. Memberstack's “Wall of Love” sits right on the signup page, letting impactful testimonials reassure new users at the precise moment they decide to join.
Testimonial mashup
· Combine multiple testimonials into a fast-paced, engaging reel that highlights key moments of impact in an attention-grabbing format.
First time reaction
· Capture genuine, unscripted reactions as customers experience your product for the first time, showcasing real emotions and authenticity.
Awards and certifications
· Highlight third-party ratings and verification to signal trust and quality through industry-recognized achievements and standards.
25. OpenPhone spotlights multiple G2 badges to reinforce trust in the business phone segment. By linking directly to G2, they showcase a transparent and powerful social proof example backed by 1,800+ reviews.
26. This image shows how Billie's homepage headline boldly proclaims "1 razor, 40 awards", offering immediate proof of success. This prominent display of accolades sets the tone for quality and establishes instant brand authority.
27. Intercom visualizes its user-satisfaction lead over rivals with a custom G2 chart. This straightforward comparison shows how satisfied customers are, reinforcing Intercom's reputation as a top-tier solution.
28. Miro underscores its position in the market by displaying a G2 quadrant that places it firmly among the leaders. Seeing Miro in that top-right spot is a strong sign of social proof and instills confidence in prospective users.
29. Sharing triumphs on social channels elevates word-of-mouth and builds trust among followers. That's why we see here Miro taking pride in its TrustRadius Buyer's Choice Award and announcing it on LinkedIn.
30. Awards are showcased in Front's footer, so every page quietly reinforces credibility. Maintaining these badges site-wide subtly boosts confidence in the product's quality.
31. Miro also calls out its security compliance with badges like ISO/IEC 27001 and SOC 2. By featuring these certifications, it reassures enterprise clients about world-class data protection and reliability.
Before and after
· Show the contrast between initial challenges and achieved results, using examples that clearly illustrate the impact of your product.
32. This screenshot is a classic example of "before and after" social proof in the beauty and fitness industry. It shows side-by-side photos of a customer's skin transformation and a testimonial describing the positive changes—clearer, smoother, more moisturized skin—helping others envision similar results.
33. This technique works well for digital products too. Here, Basecamp, a project management app, illustrates this by describing the chaos users faced before switching, emphasizing pain points to make competitors seem stressful and complicated, reinforced by testimonials.
34. For the "after" scenario, they feature a large wall of testimonials that emphasize how Basecamp transformed workflows, making projects smoother and team collaboration easier. These testimonials vividly contrast with the previous frustrations.
Customer-driven demo
· Let customers showcase your product, providing them exposure and positioning them as experts, while providing compelling social proof.
35. In this how-to video, Ritesh shares a real-life build using Webflow's flexible design features. The clip starts as a typical customer case study, then shifts into a feature tutorial, showing firsthand how the platform empowers designers.
36. Figma spotlights giants like Spotify, Dropbox, and Mailchimp using the platform in their own ways. Each guide feels like a behind-the-scenes pass to big-brand workflows, creating powerful user-led validation.
37. Spotify shares its Figma workflow in a live Community File, letting others see exactly how they integrate the tool into their design process. What's genius is that Figma uses here its community feature to present a non-traditional customer story.
38. This example shows how a Typeform community member walks viewers through creating custom PDF reports from survey responses. Hearing a non-employee advocate for the platform adds a layer of authentic endorsement that simple ads can't match.
Team showcase
· Highlight employees who trust and believe in the company, offering a form of validation that signals reliability and integrity to customers.
39. Friendly faces from ex-Stripe or Intercom leaders signal high-level expertise. When seasoned pros join a company like Equals, it implies they've vetted the brand, which adds an extra layer of social proof.
40. A big group photo on Timely's About page exudes a welcoming vibe that humanizes the brand. These kinds of team shots work across various pages to establish credibility and trust.
41. In this example, an employee spotlight video introduces Pravesh, the Global Head of Sales, in an interview format. Hearing from real team members creates authenticity and signals genuine belief in the product.
42. This screenshot shows the CEO appearing front and center on Semrush's homepage with bold challenges to competitors. Showcasing leadership and impressive stats amplifies authority and builds trust.
43. In this social proof example, product updates are delivered by various Notion employees in a release note video. Seeing multiple faces share improvements adds a trustworthy, human dimension.
44. A grid of smiling team members on Close.io's About page radiates friendliness and unity. A strong, engaged workforce serves as an indirect yet powerful trust signal.
45. This is a more formal approach. Linear's About page features a founders' photo alongside a list of team members, underscoring transparency and professionalism.
Employee advocacy
· Increase brand reach and credibility by empowering employees to share product updates, company news, and authentic stories.
46. When Beehiiv, a newsletter platform for creators, launches new features, team members help amplify the product update by retweeting the company's original post.
47. Each team member usually adds a personal message or unique insight to the news, making it feel more authentic and relatable to their followers, which increases engagement and trust.
48. This collective effort not only expands the update’s reach but also brings in diverse perspectives, allowing followers to see the value of the new features from different angles.
On-site video testimonial
· Capture customer stories in their environment, highlighting key challenges, your solution, and tangible results.
Remote video testimonial
· Feature customer stories recorded from any location, offering an easy and accessible way for customers to share their experiences.
Character portrait
· Highlight intriguing individuals through storytelling videos, focusing on authentic narratives without direct product placement.
Social proof ads
· Use testimonials, reviews, or impact metrics in ads to highlight satisfaction and popularity, especially effective in retargeting campaigns.
63. This ad features G2, TrustRadius, and Capterra awards coupled with a bold statement of having +180,000 customers. By displaying multiple third-party validations, Monday.com leverages social proof to signal high user satisfaction.
64. This second Monday.com ad example spotlights recognizable customer logos and an impressive 225K+ user metric. The large brand names serve as authority signals that reinforce trust and credibility.
65. UserGems promotes "millions in pipeline" in their ad, complemented by notable customer logos. Highlighting these impact metrics is another effective social proof example, emphasizing the tangible results users can achieve.
66. Deel displays G2 awards, star ratings, and the number of reviews to demonstrate industry leadership. This blend of accolades and user feedback provides quick evidence of the platform's popularity.
67. This LinkedIn carousel ad presents a Zapier customer case study in multiple slides. Each slide shares a snippet of the success story, offering potential buyers a deeper look at how Zapier simplifies workflows.
68. This testimonial LinkedIn ad highlights how Zapier transformed one customer's business, featuring a direct quote and a 5-star rating. By foregrounding real feedback, it quickly builds credibility.
69. Another LinkedIn carousel ad from Zapier combines multiple brief testimonials, each touting the platform's efficiency and ease of use. This approach showcases a variety of user voices, boosting overall trust.
Impact metrics
· Highlight measurable outcomes and improvements that demonstrate real value for customers, offering clear proof of positive change.
70. Leadpages shows solopreneurs and small business owners hitting impressive revenue milestones prominently on their homepage above the fold. These real-world numbers convey social proof by demonstrating that many others have succeeded with the platform.
71. In this example, a massive monthly revenue figure is displayed front and center on Beehiiv's website with an animated background that enhances its impact. This big, bold number signals that countless users have earned money through the platform.
72. Superhuman showcases 15 million hours saved by teams worldwide. That huge figure doesn't just highlight time saved; it implies plenty of other professionals already trust and use this email app.
73. Front calls out 9,000+ businesses and improvements like 428% ROI. Seeing recognized logos and robust data affirms that many companies are achieving tangible gains, reinforcing the product's widespread adoption.
74. Eightsleep's "science" page groups quantifiable improvements by benefit. This screenshot shows improvements in heart health and recovery, which signals that real users have measured remarkable progress.
75. Another section on the Eightsleep website details gains in focus and cognition. Grouping these metrics by benefit enables readers to quickly find the impact metrics that matter to them.
Authority metrics
· Use scale, speed, or growth to show your company's size and influence, providing social proof without needing to focus on specific outcomes.
76. Deel highlights global reach with numbers like 150+ countries and 35,000+ customers, showcasing its international scale rather than specific results and improvements. This "size-first" tactic projects authority and implies social proof.
77. Ahrefs emphasizes its web crawler's ranking—#12 worldwide and #1 among SEO tools—along with stats like 64% of SEO pros favoring its link data. Positioning itself as a top crawler underscores industry dominance.
78. The deodarant brand Nuud uses a bold, ever-updating counter and playful phrasing ("armpits are changing the world") to spotlight adoption. This unusual display of scale suggests that many people have embraced the product.
79. Leaf Home, a home improvment company, features a map dotted with locations and bold figures like "4,000+ employees" and "2M+ satisfied customers". Presenting these large numbers visually cements its widespread presence as a market leader.
Famous logos
· Leverage the halo effect with well-known brands; whether they're customers or integration partners, these logos lend credibility by association.
80. Clay displays prominent customer logos—like Intercom and Zoom—on its homepage. By showcasing recognized brands, Clay immediately conveys trust and signals that well-established companies rely on its platform.
81. Here, PandaDoc features integration partners such as Salesforce and QuickBooks. Even though these logos don't belong to customers, their presence creates a positive association and reinforces trust.
82. A great way to add social proof to your social media profile: On its LinkedIn page, Webflow uses the built-in Featured Customers feature to highlight respected organizations like The New York Times and Zendesk.
83. Deel includes well-known brands such as Uber, Avis, and Booking.com right on its sign-up page. Presenting these logos at the account creation stage offers new visitors instant reassurance of Deel's reputation.
84. In this example, Notion's pricing page showcases household names like Uber, Figma, and Amazon as customers. By placing them near pricing details, Notion makes the hurdle of paying less painful because you know other big brands rely on them too.
85. The deodorant brand Nuud features a carousel of well-known retail stores that carry their product. If they're stocked in these stores, they must be good, right? Even without direct testimonials, partnerships like these serve as powerful endorsements.
Milestone celebration
· Publicly mark achievements like years in business, customers served, or impact reached to showcase the growth and trust you've built over time.
86. Todoist celebrates 1 billion tasks completed by collecting success stories from users around the world. This celebratory mashup highlights how many rely on the app for significant personal and professional achievements.
87. This footwear brand marks its 4th anniversary by sharing its founding story and celebrating milestones like selling 1 million pairs. Emphasizing longevity and brand loyalty, underscores Vessi's growth and serves as social proof.
88. Airbnb publicly announces its 2 billionth guest arrival in a dedicated newsroom post. Highlighting this milestone not only showcases the platform's scale but also reinforces its trust among millions of travelers and hosts.
In-person event
· Host or attend live gatherings where attendee presence visibly validates your brand through audience interactions and stage moments.
89. This recap video shows how attendees from around the globe gathered to celebrate the Notion platform, creating a lively demonstration of shared enthusiasm that reinforces the brand's credibility.
90. By connecting with customers face-to-face, OpenPhone transformed candid moments into social media assets. This example shows how in-person events can strengthen community and serve as compelling social proof.
91. Poppi, a drink brand, launched its pop-up in NYC to a long queue of eager fans and high-profile guests. The buzz around the event—both inside and outside—amplified Poppi's reputation across social platforms.
92. This vox pop-style interview at UC Berkeley's student kickoff is a practical example of capturing spontaneous reactions. Hearing firsthand why students rely on Notion for daily tasks signals authentic social proof.
93. Branding expert April Dunford highlights her expertise with a large photo of herself on her website speaking to a packed auditorium, showcasing how a dynamic onstage presence can instantly convey authority and credibility.
Atypical customer insights
· Go beyond standard customer spotlights with unique, relatable stories that entertain, without necessarily emphasizing expertise.
94. This example from Intercom's "Response Time" series stands out with playful, non-traditional questions that go beyond typical testimonials. By highlighting personal stories and humor over product specifics, Intercom fosters authentic connections and reinforces trust through genuine conversations.
95. Intercom's playful questions, as seen in this image, offer a refreshing take on customer spotlights. Such offbeat questions make participation easy and enjoyable, subtly building social proof as more customers contribute and share their stories.
96. Sharing atypical customer insights like this on LinkedIn not only boosts visibility but also enhances trust. This post, which includes a customer’s name, photo, and genuine perspective, encourages others to share their stories, creating a continuous cycle of social proof.
Micro case study
· Provide a concise snapshot of a customer’s journey, showcasing key challenges, solutions, and results in a quick, impactful format.
97. This example shows how ZoomInfo's CEO uses social media to share a micro case study with clear success metrics. Featuring a named customer and measurable results, this LinkedIn post amplifies trust and encourages more users to share their experiences.
98. Similarly, this image shows how Klaviyo shares customer success through an Instagram post featuring quantifiable wins. Including detailed metrics and a recognizable client strengthens trust and is social proof for potential clients.
99. UserGems presents a concise success story in this image, featuring SeekOut's $1.5 million pipeline growth. The inclusion of a customer's testimonial, face, and measurable results creates credibility and inspires others to engage with the platform.
100. Shopify's website displays quick micro case studies from a variety of businesses, from local entrepreneurs to well-known brands like Gymshark and Mattel. This example uses real customers to provide immediate social proof, demonstrating that companies of all sizes trust Shopify.
Referral
· Encourage satisfied customers to refer friends and colleagues, expanding your reach through trusted, word-of-mouth recommendations.
101. This screenshot highlights how Casper understands the power of referrals by placing a prominent "Refer a Friend" button in the upper left corner, ensuring easy access and encouraging more referrals.
102. This example showcases PayPal's referral program, offering up to $100 for both referrers and their friends. The clear rewards system with mutual benefits encourages word-of-mouth which motivates more users to participate.
103. Even giants like Google don't shy away from this form of social proof, proving that trusted word-of-mouth recommendations are essential for building credibility and growing a user base.
Reviews
· Collect and repurpose third-party and on-site customer feedback to highlight satisfaction and build trust through authentic social proof.
104. Deel is a B2B solution, so G2 reviews make perfect sense as social proof. They show the most impactful user reviews in a carousel format with a prominent link to all 5000+ reviews. This approach not only reinforces trust but also confirms the authenticity of the highlighted testimonials.
105. Lemonade takes a creative approach to customer reviews. This example shows how the insurance company transforms real customer stories into visually engaging animated videos, making their social proof both memorable and impactful.
106. Here, Leadpages prominently features G2 reviews on its signup page, strategically reinforcing customer satisfaction at a critical decision-making moment—when potential users might hesitate to sign up.
107. MVMT touts over 95,000 five-star reviews right on their homepage. While only counting perfect ratings can seem questionable, it makes for a bold social proof statement that underscores strong customer approval.
108. The soap brand Dr. Squatch refers to its customers as "Squatchers", which creates a community and tribe-like feel. This branded language, backed by positive reviews, is a subtle yet strong signal that reinforces brand loyalty.
109. In this example, Design Pickle repurposes a Trustpilot review as a shareable social media post, an excellent example of maximizing the reach of positive user-generated content.
110. Hexclad features review counts from multiple platforms like Amazon, Facebook, Junip, and Google, totaling tens of thousands of ratings. The sheer volume of reviews alone acts as social proof that signals widespread popularity.
111. For marketplaces that host numerous listings, a built-in review system is an essential social proof element. Airbnb's first-party reviews help prospective guests confidently compare and choose a place to stay.
112. First-party review systems are also widely used in ecommerce. This example from Casper highlights how 22,000+ verified reviews help potential buyers gauge product satisfaction before making a purchase.
Written testimonial
· Feature concise, text-based customer feedback that captures individual experiences and satisfaction, presented in a straightforward format.
113. This example shows how adding a photo and company name can deliver strong social proof in a B2B context. Front illustrates clear results with a 40% productivity boost and 8x faster training time after switching from a competitor, making the testimonial both credible and impactful.
114. Featuring a high-profile individual, this screenshot highlights a celebrity endorsement as a potent form of trust marketing. The large, attention-grabbing photo pairs with concise text to underscore genuine praise for Tony Robbins' coaching approach.
115. Here, a stock photo aligns with the testimonial's content to suggest a personal connection, even though it's a placeholder image. Casper also features a star rating to quickly indicate satisfaction and highlight the customer's positive experience.
116. ZoomInfo leads with the most striking statement in bold, turning it into a headline. This tactic draws immediate attention to the core benefit and underscores the testimonial's overall impact.
Proof screenshot
· Share unedited, lo-fi snapshots of customer feedback, ratings, or success metrics to provide authentic social proof.
117. This LinkedIn post highlights a raw Slack channel snippet where Clay's NPS scores are instantly shared. The humorous answer to "What alternative would you use without Clay?" and the perfect 10 rating showcase genuine enthusiasm.
118. OpenPhone presents a Twitter thread of testimonials, each displayed as a screenshot within a cohesive template. Focusing on one tweet per image draws attention to individual user endorsements.
119. In this example, Happy Socks features a vibrant collage in its website header, combining news articles and real photos of people wearing their socks. This layout instantly conveys both media coverage and everyday usage.
120. ZoomInfo uses a GIF that rapidly cycles through screenshotted G2 reviews, providing a dynamic display of social proof by highlighting multiple positive user sentiments in quick succession.
121. Here, Klaviyo includes a raw screenshot from Instagram featuring a customer's direct recommendation. The unedited nature of the post underlines the authenticity of the feedback.
Social proof microcopy
· Use brief, impactful statements throughout your website that highlight user counts, ratings, or endorsements to convey popularity and trust.
122. As soon as visitors arrive, the The Farmer's Dog homepage presents two concise claims—"Supported by vets" and "Loved by dog people." Pairing expert approval with a crowd endorsement quickly communicates proof and credibility.
123. Here's a clever way to sprinkle social proof into a social media presence: OpenPhone's Twitter/X bio mentions its solution is trusted by "over 50,000 businesses", instantly making the brand appear reliable and well-established.
124. Basecamp places star ratings and a the quote "the perfect solution" near its logo on their website. By displaying both praise and visual cues, they succinctly convey a strong reputation.
125. In this social proof example, WordPress's main website headline "Chosen by Millions" is a straightforward statement of popularity. Do you need a better reason to trust a platform backed by millions of users?
126. Justin Welsh's call-to-action button, "Join 200k+ Subscribers", instantly showcases the size of his audience, building trust and encouraging others to subscribe.
127. Monday.com highlights direclty in a headline that 61% of Fortune 500 enterprises rely on their platform. It's a big-name reference that quickly implies widespread confidence.
128. Here, Ahrefs reinforces its credibility with multiple quick stats, including "20,355 users joined in the last 7 days" and "trusted by marketers from 44% of Fortune 500 companies".
Menu social proof
· Embed customer story snippets or testimonials within your website navigation to reinforce credibility as users explore your site.
129. This is a fantastic example of embedding social proof into a website menu. Deel prominently features Revolut's success story with an image to capture attention and build trust as users browse the site.
130. Crossbeam's menu filters customer success stories by benefits like revenue generation and sales efficiency, making it easy for visitors to see relevant case studies directly from the navigation.
131. This example shows how Dub.co incorporates three direct links to customer stories in its enterprise navigation menu, featuring well-known companies that use the product to build credibility.
132. Here's another one. ClickUp's navigation menu features a customer testimonial with a quote, logo, and profile picture, adding a layer of trust while users explore the site.
Project portfolio
· Display a curated selection of completed projects to demonstrate your expertise, creativity, and proven results.
133. Global marketing agency Ogilvy presents a sliding carousel of past projects right above the fold on their website. This example of social proof immediately highlights collaborations with top brands and shows their creative expertise.
134. Further down the site, this screenshot reveals a large grid of completed work featuring high-profile brands like Coca-Cola, Google, and KFC. By highlighting recognizable names in one place, Ogilvy reinforces social proof through well-known partnerships.
135. Unlike lengthy case studies in other industries, Ogilvy's portfolio highlights their creative range through concise project previews without overwhelming visitors with too much detail.
Media mention
· Showcase reputable third-party coverage to signal recognition and credibility, reassuring customers that your brand is trusted by industry leaders.
136. This example shows how Jasper.ai shares a media mention from VentureBeat, a leading startup news platform. Having such large media outlets report on your brand instantly adds credibility through the halo effect.
137. Notion highlights a Forbes quote pinned prominently on their homepage. This media mention offers strong social proof by associating the brand with a top business publication.
138. Beehiiv displays logos of well-known media outlets like Forbes, Wired, and Axios in a "Featured In" section, a classic example of using social proof to enhance website credibility.
139. This example highlights how Front uses multiple media mentions from respected outlets to provide visitors with immediate reassurance of its trusted reputation.
140. The luggage brand Away features multiple industry-specific media mentions in a rotating carousel, leveraging recognition from trusted and relevant travel and lifestyle media outlets.
Celebrity endorsement
· Bring instant recognition and trust to your brand by featuring well-known personalities whose influence attracts new customers.
141. This screenshot shows Eight Sleep backed by well-known scientists such as Peter Attia, Andrew Huberman, and Matthew Walker, whose social media presence amplifies the brand's trustworthiness.
142. In this example, HexClad's endorsement from Gordon Ramsay is presented as an approval, adding weight to the testimonial by implying rigorous and systematic testing.
143. Missoma's display of celebrities wearing their jewelry, including Selena Gomez, serves as social proof by associating the brand with influential figures, even without direct endorsement deals.
144. Kim Kardashian's endorsement of SKIMS, showed in this video, highlights one of the most successful celebrity partnerships, with her personal brand, massive following, and direct involvement enhancing SKIMS' global appeal.
145. Kim Kardashian actively promotes SKIMS on her personal Instagram, providing continuous social proof through frequent posts, behind-the-scenes content, and direct engagement with her millions of followers.
Expert endorsement
· Feature industry experts who vouch for your product's quality and effectiveness, providing trusted and knowledgeable recommendations.
146. This social proof example shows how the supplement brand Ritual uses expert video testimonials from healthcare professionals to assure customers of the quality and effectiveness of its products.
147. Nancy Silverton, an award-winning chef, highlights here in this screenshot HexClad's quality, providing a trusted recommendation backed by her culinary expertise and renowned reputation in the food industry.
148. The newsletter platform Beehiiv features Shaan Puri, founder of the Milk Road newsletter, who scaled it to 250,000 subscribers before selling it, reinforcing Beehiiv's value for newsletter creators.
Expert interview
· Feature industry experts or appear as an interview guest to associate your brand with respected authorities and valuable insights.
Investor backing
· Let the world know you've raised funds to signal investor confidence and show that your company has been vetted by financial experts.
153. Can you see the "$33 million" banner? That's a form of social proof. Knowing that established investors have done their due diligence and invested significant capital in the startup signals strong trust and market validation.
154. Here, Front displays VC logos like Sequoia and YCombinator on its about page. Displaying these prestigious backers is an example of how companies can emphasize investor endorsement to reassure prospective customers.
155. This screenshot even features photos of Linear's investment partners, putting faces to the funds behind the company. By visualizing the people, Linear enhances transparency and strengthens its social proof.
User-generated content
· Highlight social media posts, photos, or output created by customers using your product, showcasing real-world engagement and results.
156. This image shows a dedicated Webflow page with websites built by the community. By spotlighting real user projects, Webflow not only inspires newcomers but also provides tangible social proof.
157. Here, the Notion team curates a playlist of user-created YouTube videos that feature their product. This example highlights how authentic user content builds credibility and encourages viewers to explore Notion on their own.
158. This screenshot highlights well-known personalities who have recorded podcasts using Riverside. Featuring such notable users directly on the landing page reinforces the platform's credibility and appeal.
159. Apple recognizes the large fitness community on Instagram and directs visitors to its Apple Fitness+ Instagram profile. By integrating user posts into the brand experience, Apple leverages UGC to signal social proof.
160. This ecommerce example from Everlane promotes the hashtag #EverlaneOnYou and includes an “Add Your Photo” link, encouraging community participation that enhances authenticity and drives engagement.
161. Casper shows user-generated videos featuring people unboxing and reviewing their mattresses in a dynamic carousel. These firsthand testimonials illustrate genuine satisfaction and real-world benefits.
Written case study
· Provide an in-depth look at a customer's journey, detailing their challenges, the solution implemented, and measurable results.
162. This example highlights key improvements and impact metrics positioned right above the fold, prominently featuring the customer's logo for immediate credibility. The inclusion of a video testimonial further amplifies social proof.
163. This case study features a lively team photo that humanizes the brand and builds trust through genuine, smiling faces. Clear impact metrics on the page further provide readers with measurable evidence of the results achieved.
164. Here, Mutiny showcases a dogfooding approach by detailing how they leveraged their own product to drive growth, demonstrating confidence in their solution and proving its value through their own success.
165. This example presents a well-organized case study layout with key results above the fold. A friendly face and supportive stock image reinforce the user-centric approach, making the story both informative and inviting.
166. Interestingly, Together.ai compiles all customer success stories on a single scrolling page, letting prospects quickly explore multiple journeys (not visible on this screenshot).
Advocacy opt-in
· Add an “Apply to be featured” link to invite customers to share their stories, offering them exposure and providing a steady stream of case studies.
167. This screenshot shows how Webflow uses a "Submit one today" prompt to invite users to showcase their design and development projects. By featuring genuine success stories, they establish social proof and motivate new customers to explore the platform.
168. Memberstack's "Get featured" call-to-action with a handdrawn callout title is a strong example of advocacy opt-in. Encouraging customers to submit their work generates a continuous pipeline of real-world case studies, reinforcing the platform's value and credibility.
169. In this example, Perfect Keto includes a "Submit your story" option to highlight weight loss achievements and gather user-driven testimonials that validate the brand's effectiveness.
Customer story hub
· Centralize case studies and testimonials on your website, using categories and filters to highlight your brand's impact across different needs.
170. This image illustrates how Ramp's dedicated hub displays big visuals, logos and microcopy like "trusted by over 25,000 businesses" to present many success stories in one place.
171. Toggl centralizes its testimonials with simple, easy-to-find filters. By sorting case studies by factors such as industry or team size, they help potential users discover the most relevant success stories, enhancing the hub's effectiveness as social proof.
172. The Ramp customer story hub also features an extensive set of filters—company size, products used, pain points, and industry—making it effortless to pinpoint stories that resonate with a specific business challenge. This organized approach elevates their story hub into a powerful trust-building resource.
173. Retool's hub showcases a logo wall of recognizable brands at the top, followed by in-depth case studies below the fold.
174. In this social proof example, Salesforce puts real people and faces front and center, personalizing their hub. This human-focused approach to displaying testimonials makes each story more relatable.
175. Rippling's customer hub stands out with a testimonial mashup in the header, enticing viewers to explore further. As users scroll, they find a broad range of case studies that highlight different aspects of the platform.
Displaying faces
· Add warmth to your brand with faces; even stock images can help, but real photos of customers, community, or team members build trust.
176. Chili Piper's guide is co-created with industry experts, each showcased with a headshot. This approach is a strong example of social proof, demonstrating expertise and authenticity through real, recognizable faces.
177. Chubbies uses a single photo packed with people of different backgrounds, creating a fun, communal vibe. Seeing so many real faces at once boosts trust and gives visitors a tangible sense of the brand's inclusive culture.
178. Salesforce highlights real experts on their website, reinforcing a human touch. By featuring actual team members, they project credibility and warmth that resonates with potential customers.
179. Memberstack's community members are displayed as a grid of avatar photos, showing off an active, diverse user base. This visual proof of a thriving community can be pivotal for new visitors seeking reassurance.
180. Even on a signup page without formal testimonials, Webflow includes images of real users. Seeing people who share similar goals or backgrounds provides a sense of belonging, enhancing the site's social proof.
181. Here, Airbnb shows co-host profiles with names and photos, illustrating how actual individuals can help manage a listing. This visual display of real hosts fosters trust, reminding viewers that they're dealing with genuine people.
Testimonial carousel
· Display a rotating selection of customer testimonials in a compact, interactive format that invites users to explore multiple success stories.
182. This example from Deel's pricing page shows a rotating selection of testimonials complete with faces, names, roles, company names, and logos. Including so many details creates powerful social proof and allows potential customers to quickly gauge credibility.
183. On the same website, Deel presents another carousel with fewer personal details, resulting in a lower trust factor. It highlights how the depth of information in a testimonial can significantly affect its social proof impact.
184. Ramp's testimonial carousel features short video clips paired with text that highlights each testimonial's most compelling insight, allowing viewers to quickly grasp the main value the customer expierences.
185. Another Ramp carousel displays each customer's product alongside a brief testimonial. Showing the solution in context makes the feedback more concrete, further emphasizing the benefits of Ramp.
186. Mixhers features a looping video testimonial carousel that appears to offer endless positive feedback. Although it repeats content, this format serves as an engaging strategy to showcase multiple voices endorsing the brand.
Impact carousel
· Showcase a collection of micro case studies and impact metrics in a compact format, often with links to full customer stories.
187. This carousel highlights endorsements like "Rated best password manager by Wired" and "Millions rely on 1Password for security". Each slide offers a micro case study or statistic, quickly conveying proof of the brand's reliability.
188. NordVPN segments its endorsements into distinct social proof types—like editorial reviews, industry awards, and everyday user testimonials—making it easy for visitors to see validation from sources that matter most to them.
189. Similarily, ClickUp's impact carousel is organized around specific use cases like PMO, marketing, and product. Each category features a tailored testimonial, so prospects can quickly locate an example that resonates with their needs.
190. Grammarly's carousel emphasizes quantifiable results, featuring customer logos and user images. This combination transforms a simple carousel into a powerful marketing tool that shows real-world benefits.
191. In this example, Gong presents its benefits in a tabbed carousel, each containing a micro case study with a brand logo and a clear impact metric. This structured layout delivers social proof in an easily navigable format.
The basics
· Learn what social proof is, and why it's so powerful.